Social media emerged as an effective medium which is prove to be a beneficial platform for sharing information and communication.
Now, it’s been more than 20 years since we made our first communication through telephone. we have used several mediums for sharing information in past such as television, radio, newspaper etc. now social media has taken over everything and became a most preferable platform to utilize for the same.
It has wide range and power to spread information with the speed of light, no other medium can able to provide message faster than social media till the date.
Let’s discuss what is the impact of social media on everything so far :-
Impact on politics:Social media play crucial in shaping public opinion about particular person. According to the research conducted by social media experts, it has been noticed that almost 60-70 percent people acquire information from social media about politics. These people have freedom to communicate with others and share information related to anything they want to. If the social media is flooded with donald trump positivity then it increases the chances of transforming other’s decision who were not even supporting donald trump initially.
- Impact on society:More than half of the world population is active on facebook and consistently posting information and doing communication. When the majority of people from different regions are clubbed together, various of opinions start popping up in front with different perspectives. It is a source of entertainment where people create memes as well as raise social agendas. The issue which is becoming a major concern for all of us is the involvement in virtual world more than the real atmosphere. The issue which are raised on a social media don’t just need your support on social media platforms but a protest needs to be held at real atmosphere in order to reach the conclusion efficiently.
- Impact on business:social media took marketing to some other level which opened up thousand of gates for businesses. Social media marketing companies raised the bar with its expert techniques and tricks. Companies have opportunity to take their business beyond the region and build customers outside the local area. It provides opportunity to increase sales lead as well as allow you to make the brand popular among different kind of audience too. Social media brought drastic transformation in the world of online marketing. Small businesses have opportunity to grow and become a well known brand through social media services.
- Impact on development and work :Social media made task easier for people as one can have access to information right from their home. It becomes easier for people to find jobs same goes for recruiter. You can judge from resume and communication over social media, whether he or she will fit the position or not. It ultimately saves time and money of both the recruiter and seeker.
Moreover. Social media is consistently contributing towards development, various of training programs and learning sites supporting young generation in achieving something. Most importantly, it is a information container that has everything which can make anybody successful through it.
Everything in this world has pros and cons, social media can be a great medium to promote business but at the same time it can be a source of false information too. There are social media management companies who are providing effective social media services that can enhance the utilization of the platform efficiently and help in developing better and greater.