Social media marketing is a landmine, metaphorically, in a sense that one wrong move and your whole hard-work of creating and maintaining a brand-image, all goes to drain. Successful social marketing is a skill that can be mastered with the right techniques and experience.
We are listing down some of the standard social media mistakes that might not look impact-worthy but sure can affect your brand massively.
Plans are nothing; planning is everything
~ Dwight D Eisenhower
Getting overwhelmed like a child with a drone is only going to hurt your brand. Having a solid strategy in place is essential. You should be cognizant about who you are targeting, Create effective policies, set in what manner would you like your brand to be perceived by your audience. To properly strategize your posting habits, you need to keep a track on the metrics that will help enhance your brand awareness.
Posting content that adds no value:
Content shall always remain the king, and with every business trying to write a remarkable piece of material that is coherent and relatable to the audience, one can not afford to put out just anything. Make sure that you publish content that is associated with your niche. Writing off-brand posts will make no sense to your target audience. Similarly, if your content can not make any difference in the perception or lives of your consumer, then that content is good for nothing. Furthermore, make sure that you are not spamming your consumers with too much material.
Being a not-so-subtle salesperson:
As if every single update with the link to the business profile is not sufficient enough that you have to pest people by sending out rows of sales messages? Business owners who are of the belief that social media is a channel only to generate leads and revenue soon realize that instead of expanding, their persistent sales messages are driving consumers away. Try to keep monthly sales posts to a minimum and instead focus on building relationships with potential customers, gaining recognition.
Overlooking the impact of social media:
Despite being almost more than a decade old, some brands still choose to underestimate the power of social media marketing, terming it as wastage of time, money and other essential resources. Gone are those days when social media was merely a means to connect with friends. Social media has now made its mark as one of the most prominent marketing channels that not only help brands advertise but also communicate with their target audience. Per a survey was done by HootSuite, 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved.
Your online presence is what will help your brand thrive and survive. Make sure that every social media marketing policy your formulate and implement is apt to what you are trying to put out.