How to use Digital Marketing Animation in your Digital Strategy

How to use Digital Marketing Animation in your Digital Strategy

Video marketing services are constantly catering to businesses that are looking to boost their online presence as it relates to digital marketing. As the years have passed by, more and more of us are deferring to the internet as a means of getting information, conducting research, and more importantly, garnering information on the various companies that have established themselves in the online realm. When thinking of this broadly, we all rely on Google on a day to day basis, as a means to gather all of this information. For companies that have made their information easily accessible through this medium, it certainly makes the entire process as a whole much more feasible. Digital marketing is a step in the right direction, but there is more that you need to incorporate in order to be more engaging with your clientele on a consistent basis. Animated explainer videos are a prime example of how digital marketing tactics can be used to serve your company in all of the right ways. The digital route is paying dividends for many businesses that have made the transition to an online medium of communication. The tools are in place, you just have to decide how you will go about implementing it. After all, the future of your business is on the line. 
Steps to use these strategies:
1. Enhance your website:
When someone is visiting your website for the first time, there should be sources on your website that are going to entice your audience from the get-go. Animated explainer videos are capable of doing just that, and more people are inclined to tune into a video as opposed to a conventional blog or newsletter.
2. Paid Advertisements:
Advertising is another method that will do wonders in promoting your business. Search engines like Google and Bing are big proponents of advertisements and they are constantly helping thousands of companies with their ranking and SEO on a daily basis. Google has free reign of control with these advertisements and in the name of video marketing services, they can run a lot of these ads on platforms like YouTube, which is constantly running promotional ads on all of the videos that you, as the user, are watching. These are known as pre-roll ads and they normally come on before the video that you are trying to watch, begins. Ads can also be set up on YouTube to where the promotional content is playing in the middle of a video. The ads can vary, and each ad has some set of components that has the ability to cater to certain demographics. Facebook and Instagram are other examples of dominant platforms that can share your company’s ads. Animated explainer videos can also be posted on any of these platforms. Video testimonials are exceptional because they do a superb job in showcasing the effects of the company’s products while they’re in action. 
3. SEO:
SEO or Search Engine Optimization is a strategy that is used to improve search engine results. Improving your SEO can be very simple and often times does not require spending a lot of money, if any at all. Using the right keywords, making consistent content that is accessible for your users, and having a website that works quickly and efficiently, are a few of many examples for improving the ranking of your SEO. When you implement video sources on your website, it speaks volumes on your level of commitment to your company and to the audience. Your content is engaging and insightful, and this simple inclusion will do the utmost in boosting your SEO, which is the end goal for all of these companies. Video can be included on more than just your home page alone. Video marketing services encourage you to disperse these videos in different areas of your website and on various platforms as well. You can have videos on your website that accompany a blog, or a video that takes up an entire subpage on your website. All of these options are effective methods to boost your SEO. 
4. Make your videos short and simple:
Most people have short attention spans. A larger piece of content can come across as more intimidating to prospective clients as opposed to something that is more condensed and easier to follow. Videos that are excessively long will more than likely not be ideal, and you will face a greater chance of losing viewership because people do not want to dedicate a lot of time to something that’s not appealing. Instead, condense your content into a brief video and address your purpose and main points clearly and concisely. Many companies are able to conquer this in videos that are of 5 minutes or less in duration. They can even get these points across in ads that are about 30-40 seconds long. 
5. Use animations for your logos:
Animated logos are certainly not a newer trend. Some companies made this transition more than a few years back. What makes them useful is the mere fact that as a visual tool, they go above and beyond in depicting what makes your company special and what sets it apart from all of the others. Animated logos also makes your brand easily identifiable. It’s eye-popping, and the vibrant colors do wonders in appealing to visual aesthetics. 
6. Add as much into your videos as you can:
There is no right or wrong way to go about producing these videos. But, the more that is put into the production, the more people you will entice and engage with. Even if the video is over the top, a deep concerted effort may work in your favor and help you stand out amongst the crowd. Videos that are colorful, short, but packed full of information, will do wonders in boosting your morale and credibility. Viewers are typically able to make the distinction between a high-quality video and a subpar video. Improving your content should always be priority #1, and incorporating this format could be the tools you need to get the ball rolling in this process.

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